Clarity Confidence Action Results



“Our relationship is focused on their success, on their terms. My job is to hold them capable, remind them they are way more than they think they are, and to equip and support them to move forward.”

Kelly Dobson


 Contract Coaching

Think of it as a custom built service program for yourself, or a trusted partner on a path to something more.



  • 3 month retainers, renewable.  Weekly or bi-weekly

  • Short notice coaching – within 24 hours available

  • LeaderLab access through browser and app

  • Convenient booking and session text reminders

Why Coaching?

LeaderShift clients know why they work with us. 

What’s yours?

  • Some are making a personal or professional career transition and need support to successfully make the shift.

  • Some have ideas or a vision that needs to get out of their head so it can be developed and focused, confidentially.

  • Some are living lives of quiet desperation (Henry David Thoreau).

    • Their approach just isn’t working well enough – it won’t scale and it’s not sustainable.

    • They know they’re capable of being more, but they can’t show up the way they know they need to, when and where they most need to.

    • They’re full of self doubt and its exhausting. And untrue. And unnecessary.

  • They know their existing advisers aren’t the right fit for this.

  • They know that working on themselves empowers them to work on their businesses.  

A Professional Relationship About You.

Self. Innovate.

Coaching with Kelly is an invitation to look at your current situation in the context of who you are becoming. 

Is this who you want to be?  Is it sustainable? Scaleable?  Authentic? 

We’ll look at your behaviors, identify patterns, and surface their underlying source code.  Who in you believes this is how you should behave?

Updating how you see the World, and yourself in the World, produces a Shift in your capacity to be yourself, when and where you most need to be. 

And that impacts your effectiveness and the results your business achieves. 

LeaderShift is a confidential relationship whose sole focus is your success, without conflicting interests or ethical challenges.

  • LeaderShift is not involved in any other business where our relationship will be leveraged to sell you something else. 

    • We don’t lend money, sell insurance, manage investment portfolios, or provide any financial, legal or agronomic services or products.

    • We don’t share your information or pass your name on to someone else.

    • Our relationship drives clarity that empowers you to engage technical advisors more effectively so they work for you.

    • We don’t need to look at your financials to help you succeed.

What LeaderShift participants say

Axten Farms

“I used to try and micromanage everything to death.  On top of that, I wanted perfection.  The benefits of teaching and delegating to others is really starting to shine . . . everyone is stepping up and the work is getting done.  I no longer feel like it’s all up to me.  I can play a more supportive role as a leader.”

“The National Farm Leadership Program doesn’t merely teach principles of leadership; participants develop highly personalized ways to apply them in everyday life, incorporating accountability and follow up. I didn’t realize the impact that my tendency to be a perfectionist and trying to “do it all” was having on my colleagues and in my personal life .”

Tina Zakowsky, Canadian Angus Association

“The program improved my mental resiliency by a lot – to not just get through stressful periods, but learning how to deal with stress. I’m a better manager and leader. I’m better at communicating the things I want my farm to accomplish and including my family and employees, helping me in my ability to strategic plan for the farm and develop a clearer vision for where I want things to go. I’m more confident in decision-making and the way I interact with everyone on the farm. The program also helped me add structure to managing the farm and my team.”

Jake Leguee, Leguee Farms (SK)

“I wasn’t aware of my tendency to avoid confrontation and create distance, and how this was affecting my team. I have learned that confrontation doesn’t have to mean conflict and self awareness has opened up a whole new realm of understanding for me and everyone around me. I am now able to have more open conversations. Concerns are eased, and I feel enlightened because I have more context about situations to understand and respond more appropriately.”

Adam Gregory, Interlake Agri Ltd. (MB)

“I had the good fortune of meeting Kelly and Darrel at a conference in 2018 and after talking to them I could easily see that what LeaderShift was offering filled a major gap in training that Canadian farmers are usually offered. I started doing a deep dive into my overall management competencies in 2016 and found that production and marketing gurus were everywhere, finance coaching was readily available, but the human resource and leadership help was harder to find.  Particularly where family (farm) business is concerned, Kelly could bring personal experience and wisdom into the mix.  LeaderShift didn’t just help me professionally, it extended to my marriage and my whole family. I would highly recommend this program to anyone wanting to up their game and be a better person to work with.”

Kent Sereda, Sereda Farms Ltd.

“As it turned out, I took LeaderShift at a good time as I was I was transitioning out of my farm business and into semi retirement. I would recommend this course to anyone interested in becoming more self-aware, managing their anxiety and being a better communicator. Kelly and Darrel are very flexible, and were quick on their feet to adjust to the needs of the group. The experience exceeded my expectations and was worth every penny. Thank you guys.”

Darryl Toews, Alberta

“I had two previous experiences taking leadership courses, however both were a waste of time and money. Nothing got implemented because it’s too much information all at once with no systematic follow-up and support. The National Farm Leadership Program provides the opportunity to find ways to practice what we learn and keep practicing. The one-year follow-up is a tremendous value.  I now have a plan in place and have the confidence to work with my faculty team, my children, and most importantly, remind myself. I’m a happier person and more confident about my leadership and how I show up – things I would have never realized without the program.”

Andreas Boecker, Associate Professor & Chair, Dept. of Food Agricultural, and Resource Economics (FARE), University of Guelph

“LeaderShift revealed a whole new side of leadership that has never been touched on in any previous course that I have taken.  I was able to apply the principals immediately and witness the positive effects of clear communication. The leader assessment identified areas where my leadership required improvement and both the LeaderLab and residency were great ways to practice in both an individual and group setting.”

Darcelle Graham – Chief Operating Officer

“LeaderShift has been a great help in gaining a better understanding of how my leadership style impacted those around me – my core relationships and my teams – and has helped me to become a more effective leader. The work was challenging, personal and at times uncomfortable. It was sobering to discover my reactive style was stifling constructive conversations. Participating in LeaderShift was a gift and has been life changing for me.”

Ed Dornn, President/CEO, Excel–7 Ltd. 

“Participating in LeaderShift had a significant impact on my life.  In fact it was life changing.  Participating in the course work and especially the residency made me realize the potential that I had and gave me the confidence to have conversations in a way that I didn’t know I could.   LeaderShift gave me the confidence to lead our organization to the next level.”

Bonnie Pankratz – President, Axis Inspection


“After all my years in business, and dealing with all the issues of human relations, this course just made sense. On a human level we operate laterally, even though we are leaders in our respective spheres. Recognizing our own limitations and the need for “skillful transparency” as we navigate learning about others experiences and understanding our own, is so important in “Clear Leadership”. I am putting these new tools to full use!”

Roland Thiessen – Managing Partner, Westcap Group

“LeaderShift helped me realize the true price of my unhealthy work habits to myself, my team, my peers and my family. Working closely with my cohort and program coaches helped shine light on a new path forward where I am building the confidence to lead as my true, authentic self, and by doing so, empower the growth and development of those around me. I also appreciated the flexibility of the online learning community format, yet still bringing us together for a challenging and impactful residency.”

Heather Watson – Executive Director, Farm Management Canada